Billboard premiered Starita ‘Rules’ feat Jarobi White and Trent Park on the release day. It included an exclusive interview with Starita and Jarobi during the filming of the music video in NYC.
Beyond his skills on the mic, A Tribe Called Quest‘s Malik “Phife Dawg” Taylor was also a people-connector. While working on the last Tribe album, We Got It from Here… Thank You 4 Your Service last year, producer/engineer Starita (born Michael Starita) vibed with the Queens rap collective for “Dis Generation” and grew close to Phife’s manager and best friend, Rasta Root.
Amidst crafting his forthcoming six-track EP (due this fall), Starita asked Root if Jarobi White would rap on his new party record “Rules,” which also features singer/songwriter Trent Park. “I was like, you think Jarobi would be down to drop some bars on this thing? So [Root] connected us and that’s how it all started.” White was immediately pulled in by the up-tempo track’s melodic changes. “It was a departure from what I’m normally doing,” the rapper adds. “I was just hoping I wouldn’t mess it up. I just wanted to add my personality, a little New York street feel. I hope I accomplished that.”
Read the full interview here…